Business blogging: build your editorial calendar with these 4 things in mind

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3. Who will write each article?

Will you write every article? Or will you hire someone to “ghost write” on your behalf?

You can also consider spreading the responsibility around your team – this allows for a variety of different topics and points of view.

Or consider asking industry experts to appear as guest writers on occasion. If they have a strong following, their articles can bring a new audience to your blog. That’s just one of many business benefits you can reap by bringing on guest bloggers.

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