Business blogging: build your editorial calendar with these 4 things in mind

See on Scoop.itMarketing, Social Network, SEO, Hacking, Viral Media, Buzz

3. Who will write each article?

Will you write every article? Or will you hire someone to “ghost write” on your behalf?

You can also consider spreading the responsibility around your team – this allows for a variety of different topics and points of view.

Or consider asking industry experts to appear as guest writers on occasion. If they have a strong following, their articles can bring a new audience to your blog. That’s just one of many business benefits you can reap by bringing on guest bloggers.

See on lindseymccaffrey.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s