If you run your own business, you’ve had this experience: A customer calls you up/walks in the door/sends you an email ordering your product or service. And your heart sinks. For whatever reason–low pay, high hassles, dislike for the work, or simple boredom from doing the same thing too long–you don’t want to sell to this customer anymore.
But what do you do? Especially if it’s a long-time customer? I just don’t want to do business with you is bound to lead to a lengthy and unpleasant conversation (I’ve learned that the hard way). I’ve decided to pursue other opportunities is better, but may still result in uncomfortable questions and hurt feelings.
Through trial and error I’ve learned that there’s one simple and foolproof way to get rid of a bad customer without taking on emotional baggage: Raise your price to more than the customer will pay. Here’s how to do it gracefully:
Step 1: Research your new pricing
You are about to ask for a dramatic price increase. In fact, you’re going to come up with a new price that is so high you’re certain your bad customer will never, ever pay it. It may be twice what the customer is paying you now, or even more…
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